Using Videos to Promote a Science Themed Book

Video is everywhere, and it turns out that the book publishing industry and authors know to get readers, they simply must have a video of some sort out there!

There are several different ways to promote a science book on video. One way is to put up a talk given on the topic of the book. These can be a brief summary of the topic or a full one hour lecture. I have enjoyed many of these as it gives me a chance to learn more about the topic before I invest 8-15 hours in reading or listening to a book.

Since today Misha Angrist?s fabulous book, ?Here is a Human Being?, about personal genomics, is out in paperback, I thought I would feature some of his videos about his book. Here is Misha discussing the content in his book as produced by Duke University.

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Another option is to put up an interview someone has done with you from your university, a spot with Dr. Kiki?s Science Hour, or if you are very fortunate, with Charlie Rose, on the Daily Show or The Colbert Report! You might also be featured on ?Blogging Heads TV?.

Publishers are now creating book trailers. These can feature the author doing the voice over or starring in it or it can be more creative, like the one done by WW Norton for Mary Roach?s book Packing for Mars which won a Moby Book Trailer Award for best non-fiction book trailer. Yes! Such awards exist!

Here is Misha?s trailer:

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Authors appreciate good book reviews and more of these are popping up in video format. I review books on video.?More precisely, I review science, technology, engineering and math books in that format.?It is a hobby (I am not working for anyone on this) as I love reading science books across the entire spectrum. It also works for me as video capitalizes on whatever aspects of my appearance and demeanor has made me come across as telegenic and articulate. It all started when I had a new video camera and wondered what to do with it. I had just read a book I enjoyed and thought I would share about it. The rest is history.

?Review? is perhaps not the best term to use for what I do. I would say I recommend books. My overall goal is to tell people what books are out there, inform them of the general gist of what the book is about, and to share that a good popular science book does not have to be boring and can be just as amusing and moving as any fiction book out there, plus they are a great way to learn many new topics or brush up on something you never really learned about in school or keep abreast on the new and exciting changes in science over the years. I expect I reach a segment of the population who may or may not be looking out for the New York Times Review or even a Scientific American review. I think that is why I do have a niche and publishers and authors send me their books.

With that, here is my latest review, featuring Misha Angrist?s book and Kevin Davies? ?The $1000 Genome?

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If I don?t review an author?s book, it certainly is not for lack of interest. I read almost everything that is sent to me and I enjoy most of those books! Often I can?t always make the time to get in the studio (especially lately). ?I do every aspect of the time-consuming pre- and post-production myself all while maintaining a day job!

Have you seen a science book trailer you loved? How about a video captured lecture or interview? I would love to hear what you have found interesting and effective.

Source: http://rss.sciam.com/click.phdo?i=8c88cfbd6f69a75c3459aa730de6a7cf

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Rockstar? Dance to India's China tunes

New Delhi, Nov. 8: Indian films face a new test: they mustn?t annoy Beijing.

Sources today suggested a foreign office hand in the censor board?s directive asking the producer of Rockstar to blur visuals in the film of ?Tibetan flags? and a banner proclaiming ?Free Tibet?. All in the interest of India?s ?friendly relations? with China.

Officially, the external affairs ministry wouldn?t say if it sent the censors such instructions. But an official said: ?Why make an enemy out of China when both countries are trying to mend relations??

According to South Block officials, Beijing believes that much of the China-related content in the Indian media is engineered by New Delhi. ?We need to dispel the perception,? the official said.

The Tibetan community in India is accusing New Delhi of going out of its way to kowtow to Beijing and plans protests in Dharamshala and some major cities on Friday, when the Ranbir Kapoor-starrer is to release.

Sources said South Block officials had been concerned after watching the film?s promo on TV. The promo features the song, Sadda Haq Ithe Rakh, shot at a Dharamshala monastery. The scene shows Tibetan flags and banners.

A foreign ministry official said the Cinematograph Act, 1952, states that the censors must ensure, among other things, that a film doesn?t go ?against the interest of... friendly relations with foreign states?.

The official also said that any film produced in India needs to be consistent with the foreign policy of the country, which recognises Tibet as a part of China. ?China is not only a rising power and our largest neighbour, it is also a crucial trading partner.?

India and China plan to take bilateral trade from the current $60 billion to $100 billion by 2015. However, the trade is overwhelmingly in China?s favour. New Delhi has been requesting Beijing to allow more trade in pharma, IT, farm products and films ?sectors where India believes it has an edge.

South Block also wants unrestricted access to China for Indian films at a time movies like 3 Idiots have been popular among Chinese audiences.

Sources said the more immediate reason for the decision on Rockstar was the recent India trip by Xinjiang governor Nur Bekry, who supports the screening of Hindi films in China. Indian movies are popular in Xinjiang, as are the Shah Rukh Khans and Salman Khans.

Bekry travelled to Mumbai to ask filmmakers to shoot in the picturesque Kashgar region in his province, arguing its geographical proximity to Delhi would save them money compared with Europe trips.

Source: http://www.telegraphindia.com/1111109/jsp/frontpage/story_14726368.jsp

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Evanescence Tour Openers Rival Sons 'Real Dirty'

Amy Lee tells MTV News the band is 'Zeppelin, trippy, awesome rock.'
By Vaughn Trudeau Schoonmaker

Scott Holiday and Mike Miley of Rival Sons
Photo: MTV News

A few weeks back, MTV News caught up with Taylor Momsen from the Pretty Reckless about life on the road with Evanescence. This week, we grabbed some time with Evanescence's other opening act, Rival Sons.

The four-man "dirty rock" band invited us into the tour's empty equipment truck only moments before they took the stage at New York City's Terminal 5 concert space.

Having formed three years ago in Southern California, lead singer Jay Buchanan said, "We had a common likeness of a good type of rock and roll that we wanted to play."

More specifically, guitarist Scott Holiday explained, "We describe it as rock that hasn't forgotten the roll. It's real dirty. It's real raw."

Their blues-rock look and sound, which you can observe for yourself with their catchy single and cool video for "Pressure and Time" off their latest album of the same name, caught the attention of Evanescence frontwoman Amy Lee, who handpicked the band as an opener for their latest tour.

"Rival Sons: Actually, we picked because we really like their music," Amy Lee recently told MTV News. "[It's] sort of in that Zeppelin, trippy, awesome rock. They're really good!"

Having been on tour for the past month, Rival Sons have had plenty of interaction with the popular headliners.

"It's an honor to look over side-stage and see Amy is dancing," drummer Mike Miley gushed. "It's like, 'Holy cow!' "

Though their blues sound differs significantly from Evanescence's more heavy-metal rock, all members of Rival Sons agree that their set is being very well-received.

"Is it strange to see a dirty rock and roll band opening for Evanescence?" Holiday asked rhetorically. "We probably think it is, but the band watches us every night. They're a bunch of great people, and the fans have been great to us the whole time."

Buchanan added, "You come in with the advantage of being totally underestimated. You're guilty until proven innocent."

Have you caught the Evanescence tour? Share your review in the comments below!

Related Videos

• Opening Act: Artists To Look Out For

Related Artists

• Evanescence

Source: http://www.mtv.com/news/articles/1673812/evanescence-rival-sons-tour-opening-act.jhtml

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Former News Corp. editor gets $2.7 million severanceL: report (Reuters)

NEW YORK (TheWrap.com) ? News Corp. has given Rebekah Brooks, the former editor of its scandal-ridden News of the World tabloid, quite a severance package -- $2.7 million, use of her company limousine and driver and an office in central London, British newspaper the Guardian reports.

Brooks, a close associate of News Corp. chairman and CEO Rupert Murdoch, resigned in July from her post as CEO of News International, News Corp.'s British publishing division. This followed allegations that she knew about the company's complicity in a major phone-hacking scandal.

For her troubles, Brooks not only received the large payment, but access to the company limo for two years and the pricey office for the same stretch of time.

This hefty settlement for someone so closely linked to the hacking scandal will likely produce another series of questions for James Murdoch, Rupert's son and Brooks' former boss.

Murdoch is set to testify before Parliament Thursday, his second appearance since the scandal reignited in July.

Brooks was the editor of the News of the World from 2000 to 2003, when some of the hacking is believed to have occurred. She was editor of the Sun, another News Corp. tabloid, from 2003 to 2009.

Just this past week, the London Metropolitan police arrested a journalist from the Sun on suspicion of bribing a police officer. Murdoch's company fired Matt Nixson, the features editor of the Sun, in July because of possible connections with hacking at News of the World.

Finally, as CEO of News International since 2009, Brooks oversaw News Corp.'s various British papers, including the News of the World.

All of this raised questions as to what she knew about the cases of hacking and bribery -- some confirmed, some alleged -- leading to her resignation.

It also caused the London police to arrest Brooks in July over phone-hacking allegations and sent Brooks before Parliament that same month, where she denied knowledge of the events that were being probed. Because of the pending criminal investigation, she also refused to answer several questions.

Source: http://us.rd.yahoo.com/dailynews/rss/enindustry/*http%3A//news.yahoo.com/s/nm/20111107/media_nm/us_media_newscorp

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Arianna Huffington: Sunday Roundup

This week, the New York Post became utterly unhinged over Occupy Wall Street, Grover Norquist ricocheted between being "the most powerful man in America" (ask Alan Simpson) and "some random person in America" (ask John Boehner), and Kim Kardashian failed to live happily ever after -- or even happily after 72 days. On the GOP campaign trail, Rick Perry tried to explain going all gooey over a bottle of maple syrup, Herman Cain gave a master's course in how not to handle a sex scandal, and Mitt Romney replaced Lou Gehrig as the luckiest man on the face of the earth. Meanwhile, the Party of No lived down to its name as Senate Republicans obstructed another piece of the president's jobs bill, blocking $60 billion targeted to patching up America's crumbling infrastructure -- earning the undying support of gaping potholes, collapsing bridges, and derailed trains all across the country. Andy Rooney would have had a field day mocking that one.

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Follow Arianna Huffington on Twitter: www.twitter.com/ariannahuff

Read more from Huffington Post bloggers:

Dan McDermott: The Lasting Legacy of Andy Rooney

Aside from the fact that he was classy, smart and a great writer, what really made Andy special to me was that he was one of the last of the people who were part of the beginning of television.

Rep. Charles Rangel: Still Mad As Hell

It's now been more than 300 days since the Republicans have taken over the U.S. House of Representatives yet they still haven't put forward a jobs plan.

Source: http://www.huffingtonpost.com/arianna-huffington/sunday-roundup_206_b_1077911.html

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Jazz pianist Corea at Blue Note for month of November (AP)

NEW YORK ? Chick Corea is occupying the Blue Note jazz club for the month of November and he has invited his musical friends for a belated celebration of his 70th birthday.

During the month, the jazz pianist is performing in 10 different ensembles with nearly 30 musicians. And many afternoons are reserved for rehearsals at the club.

"I'm kind of living here," laughed Corea, interviewed on the club's stage before a rehearsal with a new trio that made its debut Thursday night with drummer Brian Blade and bassist Gary Peacock.

Corea is reprising on a bigger scale the three-week residency with nine ensembles he had at the Greenwich Village club to mark his 60th birthday that resulted in the Grammy-winning double-CD "Rendezvous In New York" and a 10-DVD set. Only two of those ensembles ? duets with vibraphonist Gary Burton and vocalist Bobby McFerrin ? are back this November, a testament to Corea's eclectic musical outlook.

Corea could have marked his actual birthday in June with a large-scale concert, but he preferred an extended run at the 200-seat jazz club.

"There's more improvisation that goes on in the clubs. It's more intimate and smaller. You feel that the public is right there." Corea said.

The 16-time Grammy winner said he didn't see the musical reunions planned this month as an occasion to reflect on past accomplishments.

"I never enjoyed the experience of trying to compare what I'm doing with the past," he said. "But the future excites me and when I play with my friends it feels vibrant and fun."

Corea kicked off the month with a two-night engagement featuring an unplugged version of his jazz-rock fusion group Return to Forever ? with bassist Stanley Clarke, drummer Lenny White, and guitarist Frank Gambale (who also will be playing with Corea's Elektric Band to close the month). It marked the first time the band had performed a full program of its classic 1970s repertoire ? including "Captain Marvel" and "Light As a Feather" ? in a primarily acoustic setting.

"I thought it was kind of cool to be able to play those pieces ? to have them have the same kind of vitality ? but also play them with the lighter touch of the acoustic instruments," Corea said.

Corea will also be performing with fellow jazz-rock pioneer, guitarist John McLaughlin, in the acoustic-electric Five Peace Band; with world-class Latin musicians in Chick's Flamenco Heart; with fellow Miles Davis alumni in a new band From Miles, and in duets with long-standing partner Burton (with the Harlem String Quartet as guests) and for the first time with pianist Marcus Roberts.

He's especially looking forward to a duet night with Herbie Hancock ? their first actual gig together since 1978. They had earlier both played on Davis' groundbreaking jazz-fusion albums, "In a Silent Way" and "Bitches Brew."

"Working with Chick has always been a very uplifting experience for me because we see eye to eye on so many things," Hancock said. "We don't have to do anything to stimulate each other. We just look at each other and hit a note or a chord, and it's on."

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Online:

http://www.chickcorea.com

http://www.bluenotejazz.com

Source: http://us.rd.yahoo.com/dailynews/rss/music/*http%3A//news.yahoo.com/s/ap/20111104/ap_en_mu/us_music_chick_corea

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Futures gain on uncertainty over Greek vote (Reuters)

NEW YORK (Reuters) ? Stock index futures rose in choppy trade on Thursday on talk the Greek government might collapse, thus avoiding a referendum on its euro zone membership and easing concerns about an imminent default.

European shares recovered from early losses and rose 1 percent, with the bank sector, a key focus because of its sovereign debt exposure, up 1.4 percent, and a Greek bank index up 8.4 percent.

"The prevailing sentiment is (Greek Prime Minister George) Papandreou is on the brink of being ousted, and if that's the case there's no referendum and we're back to where we were a week ago," said Art Hogan, managing director of Lazard Capital Markets in New York.

S&P 500 futures rose 5.5 points and were slightly above fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration of the contract. Dow Jones industrial average futures gained 67 points, and Nasdaq 100 futures rose 4.25 points.

European leaders agreed last week on a plan to reduce Greece's debt and strengthen the region's bailout fund in a move that helped spark a month-end rally. October was the best month for U.S. stocks in 20 years.

Papandreou has not resigned and does not intend to do so, his chief of staff told a Greek newspaper.

France and Germany earlier told Athens it would not receive its next aid tranche until a national referendum had passed, sparking fears Greece could default and the crisis could spread to larger economies.

In the United States, the Labor Department is due to release weekly unemployment insurance applications data at 8:30 a.m. EDT (1230 GMT). First-time claims are forecast at 400,000, according to a Reuters poll versus 402,000 in the previous week.

The Labor Department also releases preliminary third-quarter productivity and labor costs.

U.S. companies announcing quarterly results later Thursday include Starbucks Corp, American International Group Inc and First Solar Inc.

The Institute for Supply Management releases its October non-manufacturing index at 10 a.m. EDT (1400 GMT). Economists forecast a reading of 53.5 versus 53.0 in September.

The Commerce Department releases September factory orders at 10 a.m. (1400 GMT). Economists in a Reuters survey expect a 0.1 percent fall, compared with a 0.2 percent drop in August.

(Reporting by Rodrigo Campos; editing by Jeffrey Benkoe)

Source: http://us.rd.yahoo.com/dailynews/rss/eurobiz/*http%3A//news.yahoo.com/s/nm/20111103/bs_nm/us_markets_stocks

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